About
Our small team is exceptionally talented, purpose-driven, and dedicated.
Being a small team is something we’re proud of. Our size allows us to stay agile, responsive, and adaptable to the unique needs of every project. It also means you’ll work with the same familiar faces from start to finish—and we’ll take the time to truly understand you and your brand. That close collaboration helps us deliver solutions that are thoughtfully tailored, not one-size-fits-all. We go the extra mile to ensure everything meets your expectations because we value long-term relationships with our clients. For us, it’s not just about delivering a product—it’s about building trust and lasting partnerships.
Our business philosophy is simple – Focus on human values and personal relationships. We take the time to know you, ensure concise communication, transparency and that our relationships are based on an honest work ethic, which forms an integral part of our company culture.
Why we're different.
Size and growth are not essential goals. We're not trying to grow for growth's sake.
We’re committed to the long-term success of our clients. That’s why we’re intentional about the projects we take on and the partners we work with. By being selective, we can focus our time, energy, and expertise where it matters most—delivering results that directly support our clients’ goals.
Founders
Web DNA was founded by Terry and Michael as a natural extension of their complementary skill sets, built over more than two decades of experience in creative marketing and web development. Each accomplished in their own right, they bring a balanced mix of expertise, fresh perspective, and personal ownership to every project—always guided by what’s best for the client and focused on achieving meaningful results.
Michael Negrete
FOUNDER & CREATIVE DIRECTOR
ICYDK: Michael is also a Military Veteran having served in the U.S Marine Corps and Coast Guard during the Persian Gulf and Cold War.
Terry Demers
CO-FOUNDER & WEB APPLICATIONS DEVELOPMENT
ICYDK: Terry has functioned in every aspect of software development from specifications, programming, sales, training, and management.
FAQ's
Strong graphic design plays a key role in keeping clients and audiences engaged. Poor design can quickly turn people away, while thoughtful, engaging visuals capture attention and encourage users to stay. Effective design also contributes to a stronger return on investment. That’s why it’s essential to invest in graphic design that’s high quality, purposeful, and aligned with your message.
We don’t limit ourselves to specific industries. We take the time to thoroughly understand both familiar and new sectors, bringing a fresh, objective perspective to every client’s goals and audience. This approach has allowed us to successfully deliver projects across a wide range of industries—from law firms and schools to medical and professional services.
Our pricing is tailored to each client’s unique project and level of complexity. We structure our fees to be accessible for most budgets and offer three primary engagement options: scope-based projects, retainer agreements, and hourly support.
Project timelines vary based on scope, goals, and your overall vision. Some projects can be completed in just a few days, while others may span several months and involve multiple phases and deliverables. Either way, we align our process and schedule to best support your objectives.
Not at all. While we’re based in New Hampshire, we work with clients across the country—many of whom we’ve never met in person, yet collaborate with regularly to successfully complete their projects. For clients local to NH, we’re always happy to meet face-to-face when it makes sense. Otherwise, we collaborate just as effectively through email, phone, and Zoom, making the process flexible, efficient, and convenient no matter where you’re located.
Yes, we’d be glad to introduce you to previous Clients who would be happy to share their experiences working with us. You can also read some Client testimonials here.
We typically don’t share “before” examples out of respect for our clients. That said, we’re always happy to discuss our approach and share a curated selection of work that highlights our capabilities and experience.
It's not who YOU think your competitors are, it's who your CUSTOMERS think your competitors are.
Contact us today to see how we can help strengthen your Brand.